- NeuroTycoon
- Posts
- Why Rest Is the Smartest ROI Move You'll Ever Make
Why Rest Is the Smartest ROI Move You'll Ever Make
Exhaustion costs more than you think. Here’s why quality rest delivers the highest ROI for entrepreneurs.
NeuroTycoon
November 27, 2024
In partnership with
Abe lincoln once said-
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe".”
Your brain is the axe.
Building your business is the tree.
Sharpen your axe.
Read time: 2 minutes 30 seconds
Why Rest is the Smartest ROI Move You’ll Ever Make
Entrepreneurs pride themselves on sleepless nights and early mornings.
But here’s the truth: grinding through exhaustion doesn’t make you productive—it makes you inefficient.
Think about it this way:
Option 1: You sleep 5 hours and squeeze in 13 hours of “productive” work. But your brain is foggy, your focus wavers, and decision fatigue slows you down.
Option 2: You sleep 8 hours and work 8 hours. But your mind is sharp, decisions are faster, and focus is on point.
Which one wins?
The well-rested version of you gets more done in 8 hours of high-performance work than the exhausted version does in 13.
This is the ROI of sleep.
One well-rested hour is worth more than two hours running on fumes.
Here are the hacks to get more out of your sleep:
The #1 App That Helps You Fall Asleep In Minutes
BetterSleep, the 5 star app that focuses on helping users sleep better and feel better daily.
Build and layer a unique personalized mix from over 300 unique sounds such as: green noise, ocean waves, heavy rain, arctic storms or even background bustle in a city cafe! Use sound science to send yourself to sleep and improve your restlessness.
By building your perfect dreamy soundscape and watch your sleep and your mornings improve in just 7 days!
5 Sleep Hacks That Give You the Edge
1. Get Morning Sunlight
Your circadian rhythm (your body’s natural clock) depends on light to reset.
Get outside within 30 minutes of waking—even on cloudy days.
No access? Red light therapy lamps work too.
2. Control Evening Light
Bright screens and overhead lights block melatonin, keeping you awake longer.
Dim the lights 2-3 hours before bed or use blue-light-blocking glasses.
Apps like f.lux can also reduce screen light.
Pro Tip: Set a “Screens Off” alarm for 8:30 PM. Let technology work for you, not against you.
3. Cut the Caffeine
Caffeine stays in your system for up to 10 hours.
Stop drinking coffee after lunch.
For a smoother boost, pair your morning coffee with L-theanine.
4. Build a Wind-Down Routine
Teach your body it’s time to rest.
Try a short ritual: reading, journaling, or meditation.
The 4-7-8 breathing technique—inhale for 4 seconds, hold for 7, exhale for 8—can help you relax fast.
Arianna Huffington swears by disconnecting from screens and meditating every night.
So yes, the top 1% use this stuff.
5. Sleep Cold
Cool your room to 65°F (18°C).
Your brain has to cool down 2-3°F before you can fall asleep, so a chilly room helps.
Supplements to Optimize Your Sleep
Supplements aren’t magic, but they can help you get better, deeper sleep when used right.
Start small and track what works.
Magnesium Threonate/Bisglycinate: Promotes deep sleep and brain recovery. (Dose: 200-400 mg)
Apigenin: A chamomile compound that reduces stress. (Dose: 50 mg)
L-Theanine: Calms your mind and enhances relaxation. (Dose: 100-200 mg)
Ashwagandha: Lowers cortisol, helping you sleep deeper. (Dose: 300-600 mg)
Pro Tip: Experiment with one supplement at a time. Use trackers like Oura Ring or WHOOP to see what makes a measurable difference.
Advanced Sleep Hacks
1. Non-Sleep Deep Rest (NSDR)
No time for naps? Try NSDR practices like Yoga Nidra.
Even 10 minutes can mimic the benefits of deep sleep.
Search "NSDR" on YouTube to find free guides.
2. Plan Around Sleep Cycles
Your body sleeps in 90-minute cycles.
Plan your wake-up time to coincide with the end of a cycle for less grogginess.
Apps like Sleep Cycle make this easy.
3. Gratitude Journaling
Write down three wins or things you’re grateful for before bed.
Reinforcing positive thoughts will help with relaxation and waking up in a good mood.
The Cost of Sleep Debt
Skipping 1-2 hours of sleep a night doesn’t seem like much—until you realize how fast it adds up.
Sleep debt doesn’t just make you tired. It kills your productivity.
You can’t “catch up” by sleeping in on weekends.
The fix is simple: consistency. Go to bed and wake up at the same time daily.
Final Thought: Invest in Your Rest
Better sleep isn’t a luxury—it’s a performance hack.
Jeff Bezos, Arianna Huffington, and other high-performers know the secret: the better your sleep, the sharper your mind, and the bigger your results.
Start small: pick one hack or supplement to try this week.
The ROI is worth it.
Your productivity—and your sanity—depend on it.
P.S: This holiday season, I’m giving away my personal $300+ digital bundle to 10 lucky subscribers!
Here’s how it works: Every friend you refer who signs up for the newsletter before December 20th earns you an extra entry into the giveaway.
More referrals = better chances to win. Let’s spread the cheer!🎄
(Use the button below for your referral to count)
Explore Further:
How did you like today's newsletter? |